To celebrate the 770th anniversary of the town of Spišské Podhradie, the town took advantage of this event to create a new town brand. Client's requirements were clear and the new logotype would have to reflect progressive thinking. The logotype consists of two basic elements, Spiš Castle and Spišská Kapitula. Designed with the town's history in mind, the brand also meets modern trends in design. The emphasis is mainly on simplicity while maintaining a sufficient meaningful value with the use of distinctive typography.